Heritage Cities, Premium Suites, Hallmark Service.
We named each uniquely appointed suite after a heritage city, and tightened up the decor to enhance coherence. We also introduced a full set of color-coordinated and gold-stamped suite collaterals for each city-themed suite.
The total brand solution leveraged on the strengths of Sheraton Towers, projecting a cohesive identity that commands recognition and communicates a clear brand position for their premium suite collection.
When offered the opportunity to develop the branding of the hotel’s 23 premium suites – the jewels in their portfolio of rooms, we were unabashedly excited. However, it was the creative license that Sheraton entrusted us with, that ultimately proved most satisfying.
After spending time with their management and staff, and soaking in the ambience of each uniquely appointed suite, what stood out was their attention to detail - from their personalized butler service down to the exquisite detailing of the furnishings. We decided to craft our message highlighting the allure of
{The Sheraton Experience }.
We followed through with a thorough photographic inventory of every suite. The success of the brand development encouraged Sheraton Towers to eventually commission a commemorative 108 page Gift Book that showcased their 23 uniquely appointed premium suites.
