Citibank’s wealth management group that serves high net worth customers. We were tasked to distill and craft Citigold’s client proposition in a market segment that is exacting, competitive, and increasingly crowded.
Using the alphabets in GOLD as a mnemonic device, { The Citigold Advantage } was presented to the Senior Citigold Management, their Relationship Managers, and select clients.
We went on to refresh the Citigold Welcome Kit for new clients, developed the new Citigold marketing brochure, and subsequent below-the-line promotional efforts.
GLOBAL REACH
Above Citi's Unrivalled Global Reach - A Vantage Point to Realise Your Goals.
Globally, you are plugged into an unparalleled worldwide network that spans 140 countries, with 550 dedicated Citigold Centres.....
....The discernment to recognize value and the freedom to act does not emerge in a vacuum. The moment of opportunity is built on years, even decades, of preparation.
With Citigold, you are ready.
Whenever. Wherever.
Behind the Statistics and Facts - Testimonies of Strong Partnerships Built on Confidence
As the leader in wealth management, we serve the needs and aspirations of many of the world's wealthiest individuals and families....The question is why would the successful, the powerful, and the intelligent, select Citi as their financial partner?
Behind the statistics, you will find testimonies of relationships built on confidence. Through the succession of generations, through the changing economic landscapes, we have been tried and tested, and found to be partners that can be counted on...
ONE FOCUS
Beyond Winning Awards - Acknowledged Leadership
in Wealth Management.
Nothing is quite the same as the recognition of one’s peers. Peer recognition brings on a smile (yes, we admit it) because it comes from the particular knowledge of that which is recognized - an appreciation of the challenges as well as the successes amidst a field of competent rivals.....
Beyond the feel-good factor of winning awards that lend credibility to our expertise, they reinforce a long history of performance and consistency - a recognised legacy that promises excellence in the future....
LEADERSHIP
More Than Privilege and Priority
- A Rewarding Relationship.
...as we put in place a clear road map to the future of your choice, Citigold firmly believes the journey should be equal to the destination.
...Citigold offers comprehensive solutions that advance both your financial well-being as well as enhance your lifestyle. From expert market insights and global financial reach, to gourmet, fashion, art and automobile collaborations, we bring you the latest opportunities and best experiences available...
DISTINCTION
