Antibac Laboratories wanted to communicate the company’s proposition to a target audience comprising potential investors, partners and distributors. Working closely with the founder, we crafted the vision statement, crystallized the competitive advantages, and mapped the strategy going forward.
With { Designing Air } as the rallying tagline, we created a message that stood out from bigger and more established competitors in the air quality space.
The designed communications attracted substantial investment from a Japanese Conglomerate. Antibacjapan was subsequently formed as a joint venture.
It currently has more than 2000 retail points in Japan, with its footprint expanding rapidly around the globe.
With the patented Antibac2K water-based solution as the key differentiator, we developed all collaterals - from packaging and promotional materials, to the warranty cards and instruction manuals.
We skillfully twinned cutting edge technology and hard scientific facts, with a clean design esthetic and high touch lifestyle desirability – the perfect blend for a winning campaign.
